Saturday 2 March 2013

SOCIAL NETWORKING PLUGINS FOR ECOMMERCE SITES


If you’re not already using social media to promote your online store, then now is the time to start!  To help you integrate social networking into your ecommerce site, I’ve rounded up some of my favourite social media plugins, modules, and extensions for PrestaShop, OpenCart, and Magento.
All of these tools are either free to use or offer free trials for a limited time, so you can try them out at no cost.  I’ve found some amazing plugins designed to help you promote your business using social media, including tools to help you sell your products on Facebook, offer special discounts to customers who share their latest purchases with their friends, enable users to comment on your online store using their existing Facebook accounts, and so much more!

PrestaShop Social Media Plugins

BEETAILER:  YOUR ONLINE STORE ON FACEBOOK

prestashop social networking plugin
This free PrestaShop plugin enables you to integrate your online store with social media, so people can purchase your products directly through Facebook.  With Beetailer, you don’t need to import your product data to Facebook–this plugin uses your existing catalog and stock information, and all of your data is automatically synchronized.  Plus, Beetailer provides tons of feedback you can use to determine the effectiveness of your campaigns, so you’ll know what works and what doesn’t.
This really is an amazing social media plugin–you should definitely check out the full list of features to learn more about everything Beetailer can do for your PrestaShop site.

BEETAILER WIDGET:  FACEBOOK PLUGINS AND TWITTER INTEGRATION

prestashop social networking plugin
This PrestaShop plugin is the stripped down version of Beetailer:  Your Online Store on Facebook.  With the Beetailer Widget, people can share your store’s items on Twitter, Facebook and Google+.  This plugin is perfect for PrestaShop users who want to get involved with social media without selling their products directly through Facebook.  Plus, it’s free!

OpenCart Social Media Modules

SOCIAL BOOKMARK

opencart social networking plugin
This free OpenCart module, powered by addthis.com, allows users to easily share your ecommerce site on social networks, including Twitter, Facebook, Delicious, Digg, and many more.  If you want to raise your store’s online profile, then you should definitely install this free social media module for OpenCart.

FACEBOOK COMMENTS

opencart social networking plugin
This free OpenCart module enables users to comment on your site via their Facebook accounts, and it allows you to place the comment box anywhere on your online store.  Your customers will love using Facebook Comments on your site, because they can provide feedback via their existing Facebook accounts.  You’ll love this module, because it will give you the valulable information you need to make informed decisions about your online store.

REFER-A-FRIEND TOOL

opencart social networking plugin
Want to raise your company’s online profile?  Then check out the Refer-A-Friend Tool, an OpenCart module from Curebit.  With this module, you can create incentives for your customers when they tell their friends and followers about your shop on Facebook and Twitter.  The Refer-A-Friend Tool also provides you with analytics, fraud detection, conversion optimisation, and lots of other cool features to help you ensure your campaigns run efficiently.
This OpenCart module has a one month free trial, so it’s definitely worth giving a shot!

Magento Social Media Extensions

SOCIAL PROMOTION WIDGETS

magento social networking plugin
Do you want to increase your brand recognition?  Social Promotion Widgets, a plugin for Magento by Finz.it, is designed to encourage your shoppers to share their latest purchases via social networking sites like Twitter and Facebook.  With this plugin, your customers will be offered a special discount code if they share their order via Facebook or Twitter.  After they tell their friends and followers about their purchases, they will be redirected back to your store and the discount code will be applied automatically.
This plugin comes with a free 15 day trial, and I think it’s definitely worth giving a try.

FACEBOOK LIKE BUTTON

magento social networking plugin
This simple Magento extension is perfect for shop owners who want to start using social media to promote their products and brands online.  This extension will add a Facebook like button to your product descriptions–whenever a visitor clicks this button, their Facebook friends will see this action and a link to your site’s page.  This extension is completely free, and it’s a great starting point for store owners who are new to social media.

ZIZIO SOCIAL DEALS

magento social networking plugin
With this Magento plugin, you can create different types of promotions, including group sales and daily deals, and then publicise them using Twitter, Facebook, and Google+.  Zizio Social Deals offers tons of awesome customisation options, and it provides the analytics you need to determine how well a particular promotion is performing.
You can try this plugin for free for a limited time, so it’s worth testing out.
So, what do you think?  Will you be using any of these social networking plugins for your online store?

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